Because, according to a report I saw at TechCrunch, they've just acquired Fabric.com.
I already adore shopping for books, music, kitchen gadgets, and so on at Amazon, and now they're going to lure me in to buying more quilting cottons (yes, I know Fabric.com has all types of fabric - I'm going with my obsession, OK?) to add to my already significantly large Wall of Fabric.
I. Am. Doomed!
